M Mila StaysBoutique stays, personal care and hospitality
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Created around your property

A Brand for Your Apartment

Your place. Your name. Your story. ♥

A holiday apartment can be far more than a beautifully furnished space and a well-written listing.

It can have a character of its own. A name people remember. A look guests recognise. Details guests notice and carry with them.

Not an identity that shouts, but one that is quietly felt.

Black Mila’s Apartments gift box with a gold ribbon

An identity you can feel

What do I mean by a boutique brand?

It is not simply a name and a logo. It is a consistent sense of place — from the way the apartment presents itself to the small details a guest discovers during their stay.

The service can grow gradually, shaped around the property, its needs and the owner’s budget.

Not everything needs to be branded. A few carefully chosen details are often more than enough.

Three clear levels

From an idea to a complete guest experience

Begin with the foundations, then build further only where it makes sense for your property.

Example of Mila Stays visual identity and contact card

MilaStays IDENTITY

Your name. Your look. Your signature.

I create the foundations of your apartment’s brand — its name, logo, colour palette, typography and overall visual direction.

Your apartment now has its own name, distinctive look and visual language.

See what is included
  • Name and conceptA direction shaped around the apartment’s character, interior, location and the feeling you want it to convey.
  • LogoA distinctive mark designed specifically for the property.
  • Colour palette and typographyA consistent visual system for future materials.
  • Core visual directionGraphic elements, composition and the overall look of the brand.
  • Contact card / business cardContact details and, if useful, QR links for enquiries, reviews or repeat bookings.
  • Thank-you cardThe thank-you card adds a personal touch at the end of the stay.
  • Ready-to-use filesArtwork prepared for digital use and print.
Branded guest gift box with personalised materials

MilaStays PRESENCE

The brand becomes part of the apartment itself.

I enhance the brand identity with a welcome gift box containing carefully selected items for guests to see, use and take home.

The brand comes to life in the small moments of the stay.

See what is included

This level includes IDENTITY from the previous level, developed into a welcome gift box styled specifically for the apartment.

  • Branded magnetA small keepsake for guests to take home.
  • BookmarkA useful and elegant item that carries the apartment’s identity.
  • NotebookA practical gift designed to reflect the property’s style.
  • PenChosen to complement the set.
  • Thank-you / contact cardA personal message, useful contact details and an optional QR link.
  • Welcome gift boxThe pieces are brought together as one considered collection rather than a group of promotional items.

Not a collection of separate items, but a small set guests remember.

Collection of branded guest materials and hospitality products

MilaStays EXPERIENCE

From identity to a complete guest experience.

I enhance the gift box with practical information, personalisation and branded details, all following one coherent idea.

It’s not just about branded products. It’s about details that work together to create an experience.

See what is included

This level includes IDENTITY and PRESENCE and develops them into a complete guest-facing system.

  • Welcome gift boxThe welcome gift box includes the magnet, bookmark, notebook, pen, card and other selected pieces from the previous level.
  • Guest handbookThe guest handbook is a beautifully presented book or folder that brings together all the information guests need during their stay.
  • Digital guest guideThe digital guest guide is a mobile-friendly page accessed via a QR code that brings together Wi-Fi details, instructions, contacts and useful information for the stay.
  • Wi-Fi cardThe Wi-Fi card clearly presents the network name and password, with optional QR access.
  • Information cardsInformation cards provide simple instructions for heating, television, the coffee machine, parking and other property-specific details.
  • QR systemQuick access to contact details, the digital guide, reviews, stay information and repeat bookings.
  • Branded labels and packagingDesign for water, chocolate, shampoo, conditioner, welcome treats and other suitable products.
  • Branded products selected from a catalogueBranded products selected from a catalogue to suit the concept and budget — for example, face towels, robes, slippers, mugs, bottles, textile bags, accessories, keyrings, home fragrance, candles, boxes and other personalised pieces.

Products are selected around the concept of the individual apartment. Manufacturing and delivery are quoted separately.

From detail to memory

The small details shape the experience

Guests may not remember every piece of furniture. They often remember how the place made them feel.

The magnet finds its way onto a fridge at home.The bookmark travels with them.The notebook continues to be used.The digital guide makes the stay easier.The thank-you card adds a personal touch at the end of the stay.

These are not simply objects carrying a logo. They are small parts of an experience that help the place stay in a guest’s mind.

‘I want to stay there again.’

Who it is for

For an owner with an idea for the place

Boutique Brand is for an owner who wants their property to be more than another listing — someone who sees potential in the apartment and wants to build a name, a character and a presence around it.

You do not need to do everything at once. You can begin with IDENTITY and move into PRESENCE or a complete EXPERIENCE when the property is ready.

How the service works

A clear scope, shaped around the property

When Boutique Brand is commissioned as a standalone service, the scope is agreed based on the chosen level and the apartment’s specific needs.

Brand design and development are separate from physical production. Printing, gift boxes, magnets, notebooks, textiles, toiletries, personalised products and other physical items are quoted separately according to quantity, materials and level of personalisation.

With Boutique Management, development of the apartment’s individual identity within the agreed scope is included in the 30% management fee.

A place that stays with people

The aim is for guests to remember the place.

For me, a good boutique brand does not need guests to notice the branding itself. It helps them recognise the apartment, recommend it by name and want to return.

Not simply a logo. An identity guests remember. ♥

Read the article: why a holiday apartment deserves a signature of its own →
I’d like an idea for my apartment →